Our Vision

"We intend to increase our market share in Kingdom of Saudi Arabia. We plan to invest in building capacity by way of increasing present production capacity, backward and forward integration and Captive power generation. To sustain the extensive development plan, we plan to intensively develop marketing and the applicable system for customer supplies for their continued satisfaction."

Our Mission

We offer quality products and give satisfaction to our customers. JAFCO focuses on the Regional Markets, and aims to maintain its market leader position in sales of Rebars.

Core Values


We conduct ourselves in the highest ethical manner in all our relationships. Honesty, commitment, truth and honour are not just words; they are our governing principles by which we conduct our business.


We are customer driven. There must be a sense of urgency on any matters related to our customers. Customers assure our future and drive our growth. We are in business as a result of the trust and loyalty of our customers.


We are committed to excellence. It permits our culture and every aspect of our activities. Each of us must make a maximum effort to provide a quality product that responds to and anticipates our customer needs. Our products meet and exceed competition. Rather than asking, “Is it good enough?” we ask, “How can we do it better?” The policies and procedures we implement guide the management of our organization’s crucial resources so that we remain profitable. Operational excellence is achieved by working together as a team and diligently performing tasks in an exceptional manner. The quality of everything we do is essential for maintaining long-term relationships with our customers, suppliers and employees.


Innovation is critical to our success. Our workplace must be an environment where creativity and new ideas, consistent with our company direction, have the ability to reach their full potential. We welcome new challenges as opportunities for growth and able to react quickly to our customer needs.


Mutual respect is the ability to listen and learn from everyone. We care about the professional and personal well-being of each member of JAFCO, People are our greatest assets, and we strive to exhibit care, concern and interest in those with whom we work and with whom we do business. Our work environment respects individual talents and provides opportunities for training, leadership development, professional growth and financial reward. A secure, highly motivated and well-trained workforce thrives and enjoys the challenges of meeting our customer needs.

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